Beauty with Impact

PRAI was born from the belief that a beauty brand can be a force for good: cruelty-free skincare that helps end animal cruelty across the world. 

Buy a Jar, Save a Life.

Our love for animals is at the heart of everything we do. With our PRAI for Paws initiative, a portion of every single sale goes to fund animal welfare projects we care about. We’re particularly proud of our Free the Shelters campaign which sponsors the adoption fees for thousands of rescue animals, helping them find their forever homes.

Donate to PRAI for Paws today!

In addition to supporting our mission through your PRAI purchase, we also offer the option to donate directly.

Interested in supporting our mission? Donate today! All it takes is a minimum $1 donation.